Marc and Ben’s story touched thousands of people and the search for Ben’s cup soon spread across the world. Just like everyone else, we were touched by Ben’s story. It was clear from the beginning that this wasn’t just a cup for Ben, it was a lifeline for him. We were delighted to get involved and when we spoke to Marc the following day, we offered to do everything we could to help Ben and his family.
Initially this meant putting our social media team to work, fielding the hundreds of Tweets Marc received, and arranging for any cups matching Ben’s to be sent via the Tommee Tippee freepost address. Meanwhile our search continued, with Tommee Tippee staff in the US, Australia, France and Hong Kong all searching for Ben’s cup. We uncovered the original designs, dozens of old cup ranges, and finally a sippy cup that just might match Ben’s. We still had to confirm the colour with Marc, but behind the scenes there was an even bigger development. Our factory team discovered that the tools to make the original cups were still stored away and, crucially, they were in a usable condition.